Ricoh's Medium-Term Management Plan

1
Ricoh’s Medium-Term Management Plan
March 19, 2002
Masamitsu Sakurai
President and COO
Ricoh Company, Ltd.
AGENDA
1. Review of 13th Medium-Term Management Plan
2. Business Environment Awareness
3. 14th Medium-Term Management Plan
- Group Vision/Management Policy
4. Major Business Strategy
5. New Technology Area to be further reinforced
6. Financial Targets
2
3
Review of 13th Medium-Term Management Plan (1)
-Basic Policy and Business Performance Projection1.7 trillion
Pretax Profit
1,500
Sales
1.43 trillion
100
1,000
53.0
50
500
Sales
(¥ billion)
Pretax profit
(¥ billion)
0
'93
'94
'95
'96
11th Plan
'97
'98
12th Plan
■CS Management
'00
'01 (As Planned)
13th Plan
1.Renovation of group management
with the aim of increasing corporate value
■Reinforcement of
Overseas Sales
■Further Digitalization
'99
■Reinforcement of
MFP Lineup
2. Reform of business and profitability
Structure with the aim of maintaining
steady growth
3. Reinforcement of cash flow management
and realization of low cost business structure
4
Review of 13th Medium-Term Management Plan (2)
(¥billion)
)
Financial Achievements
’99
As Planned
Domestic
Overseas
856.8
633.3
’00
Actual
873.1
573.9
As Planned
900.6
679.4
(1.5%)
(Growth ratio)
’01
Actual
As Planned
930.4
607.8
954.0
746.0
(6.3%)
Forecast
905.0
765.0
(8.6%)
1,490.0 1,447.1 1,580.0 1,538.2 1,700.0 1,670.0
Net Sales
(3.8%)
(4.9%)
(4.7%)
Pretax Profit
57.0
70.4
75.0
97.7
100.0
113.0
Net Income
33.1
41.9
43.5
53.2
58.0
61.5
(Pretax profit/Net Sales)
RIVAC Spread 0.7%
Free Cash Flow 10.0
$ ¥115
EURO ¥132
2.8%
57.1
¥112
¥115
1.6%
15.0
¥115 ¥132
(6.4%) (5.9%)
3.0%
40.0
¥111 ¥100
(6.8%)
3.0%
50.0
¥115
¥132
■Reasons for Achievements:Reform of Operational Profit Structure
・Expansion of High-Speed Machines ・Black&White to Color Transition
・MFP+P ・Solutions Business
4.1%
18.9
¥124
¥110
5
Review of 13th Medium-Term Management Plan (3)
Transition of Sales by Product Category
Net Sales
(¥ billion)
2,000
1,800
1,670.0
Other Businesses
1,425.8
1,600
...Semiconductors, etc.
1,400
Network System Solutions
1,200
33%
21%
Networking I/O Systems
1,000
…MFPs, LPs, optical discs,
scanners, etc.
800
600
Imaging solutions
67%
56%
400
200
0
…Software, useware, PCs, etc.
FY’98
FY’01 (Forecast)
…PPCs, facsimile machines,
digital duplicators
Business Environment Awareness - Market, Customer
■Demand Trend (’01 - ’04)
・ Total PPC/MFP markets are almost flat, but color is
tremendously growing.
・ Total LP market is one-digit growth rate, but color is
tremendously growing.
・ Sales of MFPs are progressing in both PPC and LP markets.
・ TDV is increasing in line with greater information volume.
■Customer Needs
・ Colorization, higher speed, lower cost
・ Reduction of TCO, Improvement in business productivity
・ One-Stop, total solution
* MFP : Multi Function Printer
* LP
: Laser Printer
* TDV : Total Document Volume(copy volume+print volume)
* TCO : Total Cost of Ownership
6
14th Medium-Term Management Plan - Group Vision
Winners in the 21st Century
・ Contribute to productivity improvement and knowledge creation for individuals
working anytime, anywhere, providing high reliability and new value creation.
・ Ricoh-like values should be clearly recognized by stakeholders, and the Ricoh
brand globally established.
Customer
1. World No.1 Products
2. Solid relationship with customers
Employee
3. Vital and motivated culture
Shareholders
4. Performance Excellence
Society
5. Responsible action as a corporate citizen Business
Domain
To provide working individuals with improvements in
productivity and knowledge creation anytime, anywhere.
7
14th Medium-Term Management Plan - Group Management Policy
Practice Ricoh group management to increase
“Individual Strengths” and maximize
“Group Collective Strengths” for growth and progress
1. Realize a “vital and motivated culture”
2. Strengthen technologies to become “the world No.1 product
engineering” company
3. Build “Customer-Friendly” and “Environmentally-Friendly”
company.
4. Strengthen each business unit and revolutionize group business
structures.
5. Strengthen management constitution for competitive advantage
8
14th MTP -
Enhance Value and Increase Customers, Major Business Strategy
3F
Printing
Solutions
Standalone
Equipment
Major Strategies
* B to C….Black and White to Color
High-speed
machine
sales expansion
1F
5 regional
global marketing
Printing
Solutions
MFP + P
Network
Connective
Equipment
Document
Solutions
B to C Transition
2F
Useware
Document
Solutions
Maintenance support for
networks and equipment
4F
Supply, service, and support
<<<Provide customers with new values (Customer enclosure, higher added value )
Income sources
Enhancing Customer Base
*Major Accounts
*New Sales Channels
*Respond to New Requirements
Sales through
Internet
Expansion of customers >>>
Existing businesses
New businesses
Selecting and focusing on promising businesses, and
Further strengthening
efficient management resource allocation
business structure
9
14th MTP - Strategy for Operational Structure Reform
Goal
Optimize
TDV
Major Strategies
Products
Product Strategies
Printing
Solution
Sales Strategies
MFP+P
Technology
World’s
Strongest
Engine
B to C Transition
High-speed
machine sales
expansion
Customer Needs
・Color
・High Speed
・One-Stop
・Total Solutions
Sales
Document
Solution
Global 5 Region Marketing
10
Structure
Reform
New
TSS
In-house
Key Components
SCM
GW
Architecture
P300
Ricoh
Document
Highway
B to C Transition (1) - What B to C transition is meant for and aimed at
11
■What Black and White to Color transition is meant for and aimed at (to be confirmed)
<Background> *To meet the needs for colorization
<Aim>
*Increase TDV
*Add more value per copy/print
<Contents>
*Replace existing B/W machines with color
*Cultivate new market with color 12
B to C Transition (2) - Strengthening of High Speed Machines, and Product Lineup
*During the 13th MTP, Ricoh performed successfully by
strengthening color machines centered on the mid-volume segment.
*In the 14th MTP, we will launch a flagship color model in the
high-volume segment, thus establishing a comprehensive lineup.
B to C Transition (3) - World’s Highest Image Quality and Reliability
■World’s Strongest Engine
In terms of its image quality, reliability, environmental friendliness, and
appliance-like ease, Ricoh will provide the strongest color LP/MFP engine, which
overwhelms the competition.
Completion of World’s
Strongest Engine
Module-in development
results accordingly
2001
2004
Strengthen in-house key components
which supports the strongest engine
13
Solutions Business (1) - What Solutions Business is meant for and aimed at
■Printing Solution
<Aim> Aimed to increase our market share, acquire TDV, and raise the customer loyalty
<Contents>
Provide our customers with the most appropriate printing environment that meets
with the needs of the digital network era.
■Document Solution
<Aim>
Raise the customer loyalty, and add new profit such as in TDV, consultation and training
<Contents> Provide our customers with the best combination of I/O equipment and software
programs to improve their document flow and operation.
14
Solutions Business (2) - Keys For Success
4. Reliable Support and Service
3. Proposal/Arrangement Ability
2. Meeting “Open & Modular”
1. Products-Basic Functions, Reliability
15
16
Solutions Business (3) - “Open & Modular”
■GW Architecture
By adopting open technology, and utilizing modular common
architecture in all the products, development lead time and costs
can be drastically reduced and secure flexibility achieved.
Conventional Architecture
GW Architecture
Controller Board
Main
Board
Printer
Board
FAX
Board
Scanner
Board
Copying
application
Printer
application
FAX
application
Scanner
application
OS
OS
OS
OS
HDD
NIC
Telephone
Line
SCSI
Memory
Memory
Copying
application
Printer
application
Scanner
application
...
Other
application
Application I/F
GW Architecture
Common Service
General-Purpose OS
HDD
NIC
Telephone
Line
Memory
Engine I/F
Engine Control Board
Printer Engine
・GW….Grand Works
Scanner Engine
Engine Control Board
B/W printer
Engine
Color Printer
Engine
Scanner
Engine
XML
17
Solutions Business (4) - “Open & Modular”
■Ricoh Document Highway (RDH) Concept
Promote “Open & Appliance-like ease platform” which realizes
seamless communication between hardware and applications
Business Personal
Equipment
PPC / MFP
Printers / Scanners
Seamless Communication
Ricoh Document Highway Platform
Application
Software
18
Solutions Business (4) - “Open & Modular”
■Ricoh Document Highway (RDH) Concept
Desktop
Distribution
Network
Management
Document creation,
information use
Printing
support
Management
Device
management
System
management
Document Highway
Intranet/Internet
Output
Storage & retrieval
Input
Applications integration
Solutions Business (5) - Promotion of TCO Improvement
TCO Administration
Proposal for Optimal Products
Software to administrate
status of office product use
Program to propose optimal
configuration of office
products
◆Japan
Customer Configuration Sheet
Sahoo
◆North America
Print Wise
Docutivity
◆Europe
Pay Per Page
MFP
+
LP
◆Japan
Ridoc IO Account
Ridoc IO Gate
◆Overseas
Print Observer
Print Trender
PAS
Docosoft
19
Solutions Business (6) - Case Study of TCO Improvement
Customer:Beverage Maker (US)
TCO Administration
Copier (Company A)
Copier (Company B)
Printer (Company C)
Printer (Company D)
Proposal for
Optimal
Products
All products are
digitalized/
networked
Facsimile machine (Company E)
・
・
・
104 units of copiers, facsimiles, and printers
(diverse manufacturers)
20
Ricoh MFP+LP
30 units
(still installing)
$83K/year
Cost Down
21
Global 5 region marketing strategy (1) -Overseas Sales by Region
450.0
Net Sales
(¥ billion)
450
395.0
400
350
283.3
300
338.5
305.5
%
239.6
250
Americas
45%
Europe
44%
%
200
% of
net sales
% of
net sales
40%
150
Others
100
50
47%
40%
40%
FY’98
FY’01
FY’04
(Forecast)
(Plan)
0
Global 5 region marketing strategy (2) -Overseas Sales by Product Category
22
1,000.0
Net Sales
(¥ billion)
1,000
765.0
900
800
700
Other Businesses
56%
Network System Solutions
604.9
…Software, useware, PCs, etc.
25%
Networking I/O Systems
11%
600
...Semiconductors, etc.
…MFPs, LPs, optical discs,
scanners, etc.
500
400
Imaging solutions
300
…PPCs, facsimile machines,
digital duplicators
200
82%
70%
39%
100
0
FY’98
FY’01
FY’04
(Forecast)
(Plan)
23
Global 5 region marketing strategy (3) Major Account Strategy
■Strengthening Global Major Account(MA)
・Strengthen MA sales structure globally
・Integrate Ricoh group sales power including Lanier and NRG
EUROPE
NRG Subs.
N
R
GR
NRG Distributors
Ricoh Subs.
JAPAN
MA
Domestic
E
Lanier
CHINA
ROS
RH
Ricoh Distributors
ASIA PACIFIC
Ricoh Subs.
Ricoh Distributors
Lanier
O
P
G
Branch
MA Int’l
Account
GCL
RA
AMERICAS
Sales Co.s
Ricoh Distributors
RC
RBU
SAVIN
Lanier
RLA
R Canada
24
New Technology Area To Be Further Reinforced
Reinforcement of
core business
*Strongest Engine
*Zero emission
*Key component
Basic Research
Growth of
core business
*New image process
*GW Architecture II
*RDH II
*High speed
communications
*Large capacity
optical memory
・Photonics
・Micro machining
・Nano technology
* RDH : Ricoh Document Highway
Cultivation of
new business
*Ubiquitous Document
*Environment-related
…etc.
・High-speed wireless technology
・Environment-related technology
・Appliance-like ease technology
・Personalization-related technology
Promotion of Structural Reform - Major Countermeasures
1. Total Process Reform Activity (New TSS)
*Reduce development time
*Quality up
*Cost down 2. SCM
*Reduce inventories
*Reduce lead time
3. Company-wide structural reform activity (P300)
*Sales structure reform
*Review of product base
25
26
14th MTP Financial Targets
(¥ billion, %)
’01
Forecast
’04
% of net sales
905.0 54%
Overseas
765.0 46%
Net Sales 1,670.0
Domestic
14 MTP
% of net sales
CAGR
Growth
Ratio
3.4%
9.3%
10%
31%
6.2%
20%
1,000.0 50%
1,000.0 50%
2,000.0
Operating
Income
126.0 7.5%
180.0 9.0% 12.6%
43%
Pretax Profit
113.0 6.8%
160.0 8.0% 12.3%
42%
61.5 3.7%
90.0 4.5% 13.5%
46%
Net Income
¥124/$
¥120/$
1.03 ROA
6.4% 8.3%
RIVAC Spread 4.1%
5.5% Free Cash Flow ¥116.0 billion(’99-’01) ¥150.0 billion(’02-’04)
Total assets turnover 0.95
27
14th MTP - Changes in Business Structure
Transition of Sales by Product Category
2,000.0
Net Sales
(¥ billion)
2,000
1,800
1,670.0
Other Businesses
1,425.8
53%
1,600
Network System Solutions
1,400
1,200
...Semiconductors, etc.
33%
…Software, useware, PCs, etc.
21%
Networking I/O Systems
…MFPs, LPs, optical discs,
scanners, etc.
1,000
800
Imaging solutions
600
…PPCs, facsimile machines,
digital duplicators
400
67%
56%
36%
200
0
FY’98
FY’01
(Forecast)
FY’04
(Plan)
Further Accelerate Business Structure Reform toward Growth Areas
28
14th MTP - Summary
Net Sales
(¥ billion)
2.0 trillion
Pretax Profit 1.67 trillion
Pretax profit
(¥ billion)
Net Sales
100
1,500
160
1,000
0
50
113
500
'96
'97
'98
12th Plan
■CS Management
■Reinforcement of
Overseas Sales
■Further
Digitalization
■Reinforcement of
MFP Lineup
'99
'00
'01
(Forecast)
'02
'03
'04
(Plan)
14th Plan
13th Plan
■Continuous Promotion of
Business Structure Reform
*High-speed machine sales expansion *B to C Transition
*MFP+P
*Solution Business
■Further Reinforcement of
Technology
■Continuous promotion of
company-wide structural reform
Contribute to
productivity
improvement
and knowledge
creation for
individuals
working anytime,
anywhere
29
* The Company bases the estimates above on information
currently available to management, which involves risks
and uncertainties that would cause actual results to differ
materially from those projected.