Corporate Brand Style Guide Updated June 3rd 2015 COPYRIGHT(c)2015 RFHIC Corporation, All right reserved Table of Contents 1. RFHIC’s Mission & Promise 3 2. RFHIC Corporation’s Logo 5 1-1 Corporate Mission Statement 3 2-1 The Kind of Logo 5 3-1 The Kind of Accessorial Graphic 17 1-2 Brand Promise 4 a. Standard Logo 6 3-2 Specification 18 b. Standard Logo in Black 7 3-3 Logo Placement 19 c. Standard Logo in White 8 3-4 Example of Usage 20 d. Logo with web address 9 e. Logo with web address in Black 10 f. Logo with web address in White 11 2-2 Logo Specification 12 a. Standard Logo 12 b. Logo with web address 13 2-3 Logo Placement 14 2-4 Example of Correct Usage 15 2-5 Example of Incorrect Usage 16 3. Accessorial Graphic 17 2 COPYRIGHT(c)2015 RFHIC Corporation, All right reserved 1. RFHIC’s Mission & Promise 1-1 Corporate Mission Statement As the leading-edge forerunner in the global RF and Microwave markets, strong brand identity of RFHIC represents and guarantees quality of our RF solutions. As we’ve grown, RFHIC has become a world-class RF and Microwave component manufacturer, utilizing and improving sophisticated technologies like our hybrid GaN (Gallium Nitride) solutions. Today, our cost effective parts transform markets, companies, and countries for both end users and policy makers globally. The RFHIC Logo represents our strict system of quality control, stable performance, well-suited customized solutions, and affordable cost. 3 COPYRIGHT(c)2015 RFHIC Corporation, All right reserved 1. RFHIC’s Mission & Promise 1-2 Brand Promise RFHIC enables people and organizations to find a perfect solution for their needs. Strict Quality Control Affordable Cost Reliable RF Solutions 4 COPYRIGHT(c)2015 RFHIC Corporation, All right reserved 2. RFHIC Corporation’s Logo 2-1 The Kind of Logo 5 COPYRIGHT(c)2015 RFHIC Corporation, All right reserved 2. RFHIC Corporation’s Logo 2-1 The Kind of Logo a. Standard logo Download .jpg Download .png Download .ai 6 COPYRIGHT(c)2015 RFHIC Corporation, All right reserved 2. RFHIC Corporation’s Logo 2-1 The Kind of Logo b. Standard logo in black Download .jpg Download .png Download .ai 7 COPYRIGHT(c)2015 RFHIC Corporation, All right reserved 2. RFHIC Corporation’s Logo 2-1 The Kind of Logo c. Standard logo in white Download .jpg 8 Download .png Download .ai COPYRIGHT(c)2015 RFHIC Corporation, All right reserved 2. RFHIC Corporation’s Logo 2-1 The Kind of Logo d. Logo with web address Download .jpg Download .png Download .ai 9 COPYRIGHT(c)2015 RFHIC Corporation, All right reserved 2. RFHIC Corporation’s Logo 2-1 The Kind of Logo e. Logo with web address in black Download .jpg Download .png Download .ai 10 COPYRIGHT(c)2015 RFHIC Corporation, All right reserved 2. RFHIC Corporation’s Logo 2-1 The Kind of Logo f. Logo with web address in white Download .jpg 11 Download .png Download .ai COPYRIGHT(c)2015 RFHIC Corporation, All right reserved 2. RFHIC Corporation’s Logo 2-2 Logo Specification a. Standard logo W W x 1.54 W x 4.4 #013162 R 18 G 52 B 104 C M Y K 100 92 42 7 12 COPYRIGHT(c)2015 RFHIC Corporation, All right reserved 2. RFHIC Corporation’s Logo 2-2 Logo Specification b. Standard logo with web address W W x 1/2 W x 2.16 W x 1.54 W x 4.4 13 COPYRIGHT(c)2015 RFHIC Corporation, All right reserved 2. RFHIC Corporation’s Logo 2-3 Logo Placement Standard logo with web address Recommandation Minimum W x 1/4 Maximum W x 1/8 W x 1/2 W x 1/2 W x 1/8 W x 1/4 14 COPYRIGHT(c)2015 RFHIC Corporation, All right reserved 2. RFHIC Corporation’s Logo 2-4 Example of Correct Usage 1 2 3 1. Buliding Exterior 2. Website 3. Power Point Presentation 15 COPYRIGHT(c)2015 RFHIC Corporation, All right reserved 2. RFHIC Corporation’s Logo 2-5 Example of Incorrect Usage Do not alter RFHIC’s Logo in any way. Do not animate, color, rotate, skew, or apply effects to the logo. Do not separate the elements. Never attempt to create the logo yourself, change the font, or alter the size or proportions. 1 5 DO NOT: 1. Don’t change the proportion of the logo 2. Don’t remove any element of the logo 3. Don’t recolor the logo 4. Don’t change weight of the lines 5. Don’t place the standard or black logo on dark backgrounds (use white) 6. Don’t adjust transparency 7. Don’t apply any effect 8. Don’t create the logo by yourself 9. Don’t rotate the logo 6 2 7 Not shown: 3 8 4 9 RFHIC - Don’t combine the logo with any other elements—such as logos, words, graphics, photos, slogans or symbols that might seem to create a hybrid mark. - Don’t display the logo in a way that suggests that a third party’s product is an RFHIC product, or that RFHIC is part of a third party’s product name. 16 COPYRIGHT(c)2015 RFHIC Corporation, All right reserved 3. Accessorial Graphic 3-1 The Kind of Accessorial Graphic This accessorial graphic can be applied in various purposes and locations. Download .jpg Download .jpg Download .jpg Download .png Download .png Download .png Download .ai Download .ai Download .ai 17 COPYRIGHT(c)2015 RFHIC Corporation, All right reserved 3. Accessorial Graphic 3-2 Specification This accessorial graphic can be applied in various purposes and locations. D D D x 0.48 #7ac0c9 #197d9b #4599ae #197d9b #11356b C M Y K 52 2 19 0 C M Y K 81 37 27 0 C M Y K 69 20 24 0 C M Y K 81 37 27 0 C M Y K 100 91 38 2 R G B 124 200 210 R G B 22 131 163 R G B 70 160 184 R G B 22 131 163 R G B 14 54 158 18 COPYRIGHT(c)2015 RFHIC Corporation, All right reserved 3. Accessorial Graphic 3-3 Logo Placement Recommandation Minimum W x 1/4 Maximum W x 1/8 W x 1/3 W x 1/3 W x 1/8 W x 1/4 19 COPYRIGHT(c)2015 RFHIC Corporation, All right reserved 3. Accessorial Graphic 3-4 Example of Usage 20 COPYRIGHT(c)2015 RFHIC Corporation, All right reserved