OV9810 Photo (JPG)

OmniVision Technologies (OVT)
OV9810 Introduction
February 2009
agenda
 about OmniVision (OVT)
 technology leadership
 market trends
 introducing the OV9810
 looking ahead
OVT at-a-glance
 world’s leading CMOS image solutions provider
 pioneered CMOS image sensor industry (1995)
 ~$800M in revenues
 51% year-to-year growth in fiscal 2008
 >1,700 employees worldwide
 IPO July, 2000 – NASDAQ: OVTI
 exceptional financial position ($283M in the bank)
 positive non-GAAP EPS (past 28 quarters )
market leadership
Others
11.5
ST Micro
6
* MagnaChip
9
28.3
Toshiba
9
Samsung
12.3
* MagnaChip (out of business)
Source: TSR, 2008 CCD/CMOS Report Unit Shipments
Aptina
22
historical success
500
450
$800
revenues
$700
unit shipments
400
350
$600
300
$500
250
$400
200
$300
150
$200
100
$100
50
$0
2002
2003
2004
2005
2006
2007
fiscal 2008 growth: 51% revenues, 70% unit shipments
2008
units (millions)
$ (millions)
$900
technology leadership
technology leadership
• first-to-market with complete SoC solutions
• world’s most advanced process & packaging technology
• best-in-class pixel technology
• industry’s broadest portfolio
market trends
market trends in DSC/DV market
 CMOS continues to gain market share in DSC & Camcorders
 CMOS to dominate by 2011
 2009 ‘sweet spot’ 8 – 10 megapixels
 trend towards convergence of DSC and camcorder
 combining high quality photography and HD quality video
 DSC/DV models include 1080p video capture
 H.264 encoding in ISP; YouTube™ ready
 video requirements: 1080p – 30/60 fps
 CCD can only output 720p/30 video
9
CMOS megapixel trend
volume and revenue opportunity for OV9810
2008
2009
volume
zone
18
2010
2011
16
2012
14
12
10
2012
8
6
2010
4
2
0
2008
5Mpixel
8-10Mpixel
12Mpixel
>14Mpixel
source TSR, May 2008
10
CMOS unit shipment projection
40000
35000
Units
(in millions)
30000
25000
20000
DSC
Camcorder
15000
10000
5000
0
2009
2010
2011
2012
source TSR, May 2008
11
CMOS benefits
analog output
data/sync
H-pulses
3L
TG
 720p/30
 720p/60
 1080p/30
CCD
2L
V-driver
CDS
ADC
image
processor
I2 C
VH VM VL
15V 0V -8V
AFE
higher frame rate, full HD video, lower power, lower BOM
 720p/60
 1080p/30
 1080p/60
CMOS
data/sync
image
Processor
Full HD
1920x1080p
I2 C
12
OmniVision DSC product line strategy
• Low-cost
• DSC
• 5-8 MP still
• VGA video
Entry-Level
DSC
• Zoom lens
• DSC/DV
• 5-9 Mpixel Still
• 720p/1080p video
DSC
Flashcorder
China, developing nations
• Zoom/Video Lens
• DSC/HD Camcorder
• > 9 Mpixel Still
• 1080p HD video
Mid-High End
DSC/HD cam
WW
introducing the OV9810
OV9810 – key features
 combines higher frame rate, superior low-light sensitivity &
high definition 1080p video
 sensitivity: 960 mV/(lux-sec)
 9 megapixel @ 8.9fps, HD 720p @ 60fps – binning, HD 1080p @ 30fps –
crop
 leverages industry-leading 1.75µm OmniPixel3-HS™
technology
 true-to-life color reproduction
 small profile package 10x10 mm
OV9810
F3.25, outdoor
OV9810
F3.25, 570lux,
thank you