100 series
Marvell ARMADA 166E Application Processor
Industry’s First Application Processor with Integrated EPD Controller
Scalable to 800 MHz for Cost-Sensitive, High-Performance eReaders and eBooks
Marvell®’s ARMADA™ 100 series is a family of application processors targeted at mass market opportunities in
computing and consumer devices. The ARMADA 166E member of this family is the world’s first application processor
with an integrated EPD controller, targeted at cost-sensitive, high-performance eReaders and eBooks. The CPU core
is powered by Marvell Sheeva™ technology and is completely ARMv5 and XScale compliant. Core speeds up to 800
MHz and a direct path to LP-DDR as well as commodity DDR2 SDRAM memory enable fast rendering of advanced
content and layouts (large PDFs, newspapers, magazines, textbooks). A multimedia coprocessor powered by WMMX™
2 technology and a graphics engine support up to D1 resolution video and rich GUIs. Integrated southbridge support
for standard peripherals, MLC NAND, USB2.0 HS OTG with PHY, a 5-in-1 card reader, and a 10/100 Ethernet MAC can
dramatically lower total BOM cost.
The key differentiator in the ARMADA 166E is the integrated EPD controller, which includes advanced features such as
parallel and partial-update capability, as well as retaining a traditional software programming model. The integrated
controller provides significant BOM cost reduction by eliminating an external controller and its associated flash and
DDR memories. It has the capability to drive large 1600x1200 EPD displays and supports high-performance features
such as parallel and partial-refresh capabilities.
Like other members in the ARMADA 100 series, the ARMADA 166E supports low-power modes, including a “zeropower mode” where the processor state is retained in DDR memory while the SoC power is completely shut off,
extending battery life in eReaders and eBooks.
Marvell Sheeva™
CPU Core
Up to 800 MHz
WMMX2 Multimedia
Camera / Video In
Qdeo™ ICR
Graphics Acceleration
Color Conversion
HQ scaler
Ethernet MAC
MSPro / xD / CF
USB2 HS Host
Fig 1. Marvell ARMADA 166E Application Processor
Marvell’s ARMADA eReader platforms enable large or small manufacturers to quickly develop eReader systems for
a wide variety of end markets, from basic book readers to subscription content devices to dedicated enterprise
and educational devices. EPD panels of multiple sizes are supported and the ARMADA platform also supports LCD
screens, allowing for flexibility of implementation. With Marvell’s proven Wi-Fi/Bluetooth SoCs and HSDPA modem
technology, connectivity to the WLAN or WWAN is a snap. Power management solutions from Marvell provide
efficient switching regulators and power-factor correction for AC-DC adapters. Marvell also offers full development
systems and turnkey reference designs, as well as Linux, Android™, and Windows® Embedded CE board support
packages (BSPs) for eReaders.
100 series
Marvell ARMADA 166E
• Integrated high-performance EPD controller
• Support for high-resolution panels, partial- and parallel-update modes,
and fast updates
• Simplified UMA architecture
• Elimination of external controller with associated NAND and DDR
provides BOM and power reduction, as well as significant BOM savings
• Refreshing only changed pixels in a parallel fashion improves
performance, especially for displays up to 1600x1200
• Unified memory architecture enables simple programming model of
traditional frame-buffer rendering techniques
• Strategic roadmap
• Marvell investment in EPD market provides support for next-generation
products. OEMs can take advantage of significant code reuse
• Marvell Sheeva core and support for fast DDR SDRAM
– L2 cache and direct path to LP-DDR memory up to 200 MHz and DDR2
memory up to 400 MHz
• WMMX2 SIMD co-processor
• Extensive clock gating and low-voltage 55 nm process
• “Zero-power” suspend-to-DDR mode
• Faster CPU speeds and more efficient MIPS/MHz than competition
brings richer features to mainstream tiers while retaining full ARM®
v5TE and XScale compatibility
• L1 and L2 caches and fast DDR2 speeds provide memory bandwidth
for video and graphics
– Targeting support for up to MPEG-4 and H.264 D1 video, 30 fps
• Clock-gating and low SoC voltages support efficient MIPS/mW to
reduce power consumption and extend battery life
• Suspend-to-DDR mode supports extended battery life during periods
of inactivity
• Highly integrated SoC
– 5-in-1 card reader for SD/MMC, xD, Sony Memory Stick PRO™, and CF
• Highly integrated SoC helps enable low BOM and save PCB space,
helping device manufacturers to improve margins
– Support for DDR2/LV-DDR2, and raw and managed MLC NAND; boot
from NOR/NAND/MMC/SD/SPI and download from USB
• Support for DDR2 allows OEMs flexibility to take advantage of
commodity memory pricing vs. mobile SDRAM/DDR
– SSPs, UARTs, IrDA, 10/100 Ethernet MAC
– USB 2.0 OTG with PHY
– AC97, PWM, one-wire and two-wire serial interfaces (OWSI, TWSI)
• Integrated multimedia acceleration
– WMMX2 technology
– Graphics acceleration
• LCD support up to WUXGA, 24 bpp
• ITU-656 camera input
• Qdeo™ Intelligent Color Remapping (ICR)
• Integrated HW components enable high-quality still-image and video
on high-resolution displays
• WMMX2 accelerates multimedia without external chip along with
familiar programming model
• Graphics accelerator enhances GUI effects for differentiation
• Support for video conferencing and for content from cameras and
personal media players
• Qdeo ICR enhances color to make vivid images without hue shifts or
clipping while preserving skin-tones. Part of the award-winning Qdeo
suite of video processing
• Complete software offerings from drivers to GUI level
• Software compatibility with ARMv5, XScale, WMMX2
• Hardware reference designs for multiple vertical segments
• Optimized BSPs, middleware for Windows Embedded CE and linux,
as well as GUIs with Android, Adobe® FlashLite, or Silverlight for
Embedded offer flexibility for system design
• Software compatibility enables access to established wealth of
applications and software ecosystem
• Turnkey reference designs enable fast time-to-market
THE MARVELL ADVANTAGE: Marvell chipsets come with complete reference designs which include board layout designs, software,
manufacturing diagnostic tools, documentation, and other items to assist customers with product evaluation and production. Marvell’s
worldwide field application engineers collaborate closely with end customers to develop and deliver new leading-edge products for quick
time-to-market. Marvell utilizes world-leading semiconductor foundry and packaging services to reliably deliver high-volume and low-cost
total solutions.
ABOUT MARVELL: Marvell is a leader in storage, communications, and consumer silicon solutions. Marvell’s diverse product portfolio includes
switching, transceiver, communications controller, processor, wireless, power management, and storage solutions that power the entire
communications infrastructure, including enterprise, metro, home, storage, and digital entertainment solutions. For more information, visit our
Web site at
Marvell Semiconductor, Inc.
5488 Marvell Lane
Santa Clara, CA 95054
Phone 408.222.2500
Copyright © 2009. Marvell International Ltd. All rights reserved. Marvell, Moving Forward
Faster, the Marvell logo, Alaska, AnyVoltage, DSP Switcher, Fastwriter, Feroceon, Libertas,
Link Street, PHYAdvantage, Prestera, TopDog, Virtual Cable Tester, Yukon, and ZJ are
registered trademarks of Marvell or its affiliates. Armada, CarrierSpan, LinkCrypt, Marvell
Smart, PowerSmart PFC, Powered by Marvell Green PFC, Qdeo, QuietVideo, Sheeva,
TwinD, and VCT are trademarks of Marvell or its affiliate. All other trademarks are the
property of their respective owners.
Armada_166E_SoC-01 11/09